PW OPEN HOUSE PLAN

Thursday, May 23 - 4-7 p.m.

WEEK 0 (March 10-16)

Wednesday, Mar. 13 - Create Website Calendar Event

Friday, Mar. 15 - Determine Hashtag for Event

Friday, Mar. 15 - Finalize PW Open House Budget

WEEK 1 (March 17-23)

Monday, Mar. 18 - Contact PW Regarding Specific Instructions & Edition: Edina

Monday, Mar. 18 - Determine Colors/Layout of Content

Monday, Mar. 18 - Setup Facebook Event for Open House ($)

Wednesday, Mar. 18 - Create Promotional Social Post #1

Wednesday, Mar. 18 - Draft IG Story for Countdown #1

Saturday, Mar. 23 - POST Promo to FB/IG/ND 9:00 AM

WEEK 2 (March 24-30)

Wednesday, Mar. 27 - Submit Draft for “By the Numbers” (May)

Friday, Mar 29 - Post Event to EdinaMN.gov Public Calendar

Friday, Mar 29 - Post Event to Internal Webpage Calendar

WEEK 3 (March 31-April 6)

Tuesday, Apr. 2 - PW Meeting @8 AM, Determine if We’re Pushing Water Conservation

Wednesday, Apr. 3 - Submit Edition: Edina “By the Numbers”

WEEK 4 (April 7-13)

Monday, Apr. 8 - Update Scav-Card Graphics

Monday, Apr. 8 - Update Scav-Card Translations

Friday, Apr. 12 - Order Updated Scav-Cards ($)

WEEK 5 (APRIL 14-20)

Monday, Apr. 15 - Draft 11” x 17” Poster Design

Wednesday, Apr. 17 - Finalize 11” x 17” Poster Design

Friday, Apr. 19 - Place Order for 11” x 17” Posters ($)

WEEK 6 (April 21-27)

Monday, Apr. 22 - Create Promotional Social Post #2

Monday, Apr. 22 - Draft IG Story for Countdown #2

Wednesday, Apr. 24 - Scavenger Cards Arrive!

Thursday, Apr. 23 - POST Promotional Social #2 to FB/IG/ND

Thursday, Apr. 23 - POST Countdown Story to IG (1 month out)

Thursday, Apr. 23 - Edinet Newsflash #1

Friday, Apr. 26 - Place Signs/Posters at Designated Locations

WEEK 7 (April 28-May 4)

Monday, Apr. 29 - Order Photo-Op Cutout Frame(s) ($)

Monday, Apr. 29 - Draft 1/5 Page Sun Current News Ad

Wednesday, May 1 - Draft and Submit PW Open House Press Release

Friday, May 3 - POST PW Open House Press Release Goes Out

Friday, May 3 - Submit Finalized News Ad to Sun Current ($)

Friday, May 3 - Photo Cutouts Arrive

Friday, May 3 - Press Release Runs on EdinaMN.gov, MailChimp, SMS

WEEK 8 (May 5-11)

Monday, May 6 - Create Social Media Post #3

Monday, May 6 - Draft IG Story for Countdown #3

Wednesday, May 8 - Contact Lynette/Nepa B. About City Hall & FS1 Digital Board

Thursday, May 9 - POST Countdown Story to IG (2 weeks out)

Thursday, May 9 - POST Promotional Social #3 to FB/IG/ND

Thursday, May 9 - Sun Current Print News Ad Runs

Friday, May 10 - Create QR Code for Photo Shelter Album

Friday, May 10 - Create Sign for Self-Serve Photo Op Station

WEEK 9 (May 12-18)

Monday, May 13 - Create Social Media Post #4

Monday, May 13 - Draft IG Story for Countdown #4

Tuesday, May 14 - Final PW Open House Planning Meeting, 08:00

Wednesday, May 15 - POST Promotional Social #4 to FB/IG/ND

Wednesday, May 15 - Event Reminder Runs on Outdoor Digital Board

Thursday, May 16 - POST Countdown Story to IG (1 week out)

Thursday, May 16 - Edinet Newsflash #2 (1-week reminder)

*** OPEN HOUSE WEEK (May 19-25) ***

Monday, May 20 - Social Post for Nat. PW Week (all platforms)

Thursday, May 23 - EVENT DAY REMINDER! Post to ALL Socials!

Friday, May 24 - Organize Photos on Photoshelter

All posts during Public Works Week should be posted no later than 1:00 p.m. and it should be a priority to

get these posts up in preparation for the event on Thursday. All posts will go to IG/FB/ND.

WEEK 11 (May 26-June 1)

Monday, May 27 - Summary Post for Social

COST BREAKDOWN & BUDGET

BUDGET: $900

Sun Current 1/5th Page Ad (COLOR): $328.20           

Facebook Event - $200

11” x 17” Posters (x25) - $38

Scavenger Hunt Cards (x750) - $135

Photo Op Signs (x2) - $158

GRAND TOTAL: $859.20